About World Choice Investments

For decades, World Choice Investments has been creating memorable family entertainment experiences through a growing collection of award-winning attractions, museums, dinner shows, restaurants, and destination experiences. Guided by a commitment to excellence, innovation, and hospitality, we continue to invest in people, products, and communities while creating unforgettable memories for guests of all ages. 

Our Mission

We do the Unexpected

By entertaining our guests with a spectacular combination of theme, food, animals and audience participation.

 

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We achieve excellence through teamwork

By thoroughly training each team member, and demonstrating appreciation for their contributions through recognition, reward, and growth opportunity.

 

We constantly improve

By encouraging ideas from each other and our guests.
By managing our human and physical resources.
By re-investing our profits in people and product.
By managing safety and cleanliness in a wholesome atmosphere.
By setting the example as the community and industry leaders.

 

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Our Leadership

Jack Lawrence

Chief Executive Officer

Jeff Thomas

Chief Operating Officer

Matt Nisbet

Chief Financial Officer

Leah Hicks

Vice President of Marketing

Ryan Snell

Vice President of Finance

Contact Us

 Questions, comments, or inquiries? Complete the form below, and we'll be in touch. 

CONTACT US
Dreaming up entertainment on a grand scale is easy - making it happen successfully is what this company is all about.
Jack Lawrence , CEO
As a group, we are deeply passionate about
creating entertainment that
greatly exceeds expectations.
Dolly Parton
We constantly improve by encouraging
ideas from each other
and our guests.
Jeff Thomas, COO
We are the best in the world at creating
a spectacular combination of
theme, food, animals and
audience participation.
Leah Hicks, Vice President of Marketing
We continue to develop the perfection
of our experience to remain the
best in the world at what we do.
David Major, Corporate Director of Entertainment

Our Incredible Journey

1988
The first Dolly Parton's Stampede location opens in Pigeon Forge, Tennessee.
1992
The second Location in Myrtle Beach, South Carolina, opens.
1995
The third location in Branson, Missouri opens.
2006
Over 20 million in attendance since opening doors in 1988.
2011
The first Pirates Voyage opens in Myrtle Beach, SC.
2019
The second Pirates Voyage opens in Pigeon Forge, TN, in May. Expansion and growth continue with the additions of two more family entertainment shows and a Southern-style brunch café in Pigeon Forge. Hatfield & McCoy Dinner Feud, The Comedy Barn Theater, and Frizzle Chicken Farmhouse Café.
2024
Titanic joins the family in Branson, Missouri and Pigeon Forge, Tennessee.
2025
The third Pirates Voyage location opens in Panama City Beach, Florida.
2025
The PCB Wheel joins the family in Panama City Beach, Florida.
2026
Accelerating our growth by bringing the 1880 Train - Hill City, South Dakota on board.